Top Tips For Your Email Marketing…

1. Get Organized….Outline and schedule your campaign. Do not send out random, one-off email blasts. INTEGRATE your email marketing into your overall marketing efforts.
2. Build an Editorial Calendar….plan your content, set due dates, publishing dates, analysis dates. Plan and integrate your editorial calendar within your overall marketing plan – tie your email marketing into all other marketing tactics: conferences, speaking events, special business development initiatives, networking events, company news and events.
3. Segment Your Lists and Your Campaigns….what you deliver needs to be relevant to your recipients.
4. Deliver Valuable Content….don’t spam people about how great you are – don’t “we-we” all over your prospective And sorry, but we have to say it again: use free credit score rating cards for convenience not for credit! (There, we feel better. clients. Deliver casino online valuable and helpful content – relevant and helpful advice, interesting links, and industry resources.
5. Keep It Simple….Generate an insightful subject line and keep your content brief. Link your email into a landing page where you offer additional details and helpful information.
6. Personalize….no matter how many people you are reaching, let your personality shine through with personal information, stories, and keeping a natural and conversational tone.
7. Analyze Your Efforts….understand who is opening your email and who is clicking through to your landing page. Consider surveying recipients to understand what they like and what they’d like to see and read more of.

Cultivate and Go Grow!

Get rid of wasteful marketing spending…

Before spending your marketing dollars, ask yourself: “if I spend X on this marketing tactic, what am I expecting in return?”

Understand your business goals for next year and beyond, and then decide what tactics work best for your specific situation and  circumstances. The tactics you decide to use should aid in achieving your business/organizational goals – if they don’t, you are likely wasting money and effort. Read more here.

Tried-and-true tactics rank high in B2B marketing budgets…

Reposted from Marketing Sherpa

In challenging times, firms must test new strategies and tactics to improve marketing effectiveness. Businesses need to maintain agility and adapt to an evolving marketplace, but cannot sacrifice tried-and-true tactics that have driven their lead generation programs for years.

To learn how B2B organizations balance the two, Marketing Sherpa asked more than 1,700 B2B survey participants to indicate the percentage of budget they allocate for a variety of inbound and outbound tactics.

Marketing Sherpa learned that, overall, marketers are investing in tried-and-true tactics such as trade shows, website marketing and email, and are allocating the greatest slices of their budgets to these tactics. The top three tactics have remained consistent year-over-year.

click here for entire article.

10 Tips for Better Content Marketing…

Mikal E. Belicove, a market positioning, social media, and management consultant specializing in website usability and business blogging, offers 10 solid tips for better content marketing…

click for details.

Also visit MikalBelicove.com.

Starting a blog – yes a blog…

This is an excellent post by Rick Spence about the benefits/drawbacks to starting a blog, and I agree that your blog can (potentially) differentiate you as a market leader and content expert…

I had a good chat last week with Mike, a consultant who wants to start a blog to promote his company. That’s right, a blog. I warned him that people may criticize this marketing strategy as too 2002. But then I told him he was right on the money.

Since blogging’s heyday of, say, five years ago, the Web has been overrun with one revolutionary communications tool after another. But I believe blogging still stands out as a medium of choice for companies that want to be seen as market leaders and customer-content experts. 

http://business.financialpost.com/2011/09/19/starting-a-blog-%E2%80%94-yes-a-blog/

What Marketing Tactics Work Best….

What Tactics Work Best Chart

Click on the link above to see a pdf chart illustrating what marketing tactics work best. Over 700 professional service companies responded to this survey.

Realize that what works for one company in one situation may not work for another company in a different situation. One firm may achieve  great success with a cold-calling initiative, while another firm may fail miserably. Ask yourself what is most appropriate online casino for our company and our overall business goals, our people’s capabilities and strengths, our culture, and our brand. In doing so, you may find that you can streamline your efforts, eliminating marketing tactics that don’t work for you and gain extra time and resources to focus on those tactics that do work for you.

Before spending any marketing dollars, the question to consider is:…

We’ve definitely seen a shift in thinking about how marketing dollars are spent. No longer is the “we’ve done it every year” getting automatic sign-off.

It’s easy to waste marketing dollars on website redesign, printed collateral pieces, presentations, white papers, dinners and events, public relations, and virtually any other tactic you can think of. How do you get rid of wasteful spending, whether in marketing or other areas of your business? By focusing with keen eyes and managing your business as a process of inputs and outputs. Your marketing and business development efforts should be no different. Before spending any marketing dollars, the question to consider is: “if I
spend X on this marketing tactic, what should I expect in return?”

Understand your business goals for next year and beyond, and then decide what tactics work best for your specific situation and  circumstances. The tactics you decide to use should aid in achieving your business goals – if they don’t, you are likely wasting money and effort.

I’ve developed several concise workshops (marketing planning, budgeting, and tactics) where I facilitate a discussion/planning session with your team or organization. Reach out if you are interested in learning more.