Three considerations for your b2b content marketing in 2013…

According to a survey conducted by the Content Marketing Institute, professional service providers have significantly increased time and dollars spent on content marketing. Marketing teams are now asked to create high volume, high variety, high value and compelling content – on a daily, if not hourly, basis. Three considerations for your content marketing in 2013:

  • Thought Leadership. In recent years, the desire to demonstrate thought leadership has become a goal for professional service providers, but it’s typically random at best. Consider guiding your firm’s thought leadership by instituting a more structured approach for 2013. Think about tying together overarching “client-minded” themes and thought-provoking ideas – across your organization and practice groups, leveraging multiple distribution channels – social media, blogs, presentations, conferences, webinars, etc.
  • Publisher Mentality. Keeping up with content demands takes a mobile casino more organized approach. Consider creating editorial calendars to plan your content creation needs and set up and use tools to help you manage the editorial process. If your budget allows, hire or contract with people who can provide more dedicated attention to content creation – managing the process for you.
  • Repurpose Content. White papers and reports have been the mainstay for content marketing, but nowadays people prefer to consume information in smaller, easily digestible chunks. I don’t recommend moving away from white papers or reports – but consider repurposing this information, pulling out bits and pieces for blogs and emails and social media. Consider creating a content database where topics or ideas can be stored and easily accessed, repurposed into different uses, such as blog posts, social media posts, email campaigns, articles, conferences, interviews, and presentations.

Five Expert Tips in Public Speaking…

Eric Holtzclaw, CEO and founder of User Insight, a user-experience strategy and consulting firm outlines five tips for casino online perfecting your presentation skills:

  1. Start with your face
  2. Use your body
  3. Master your voice
  4. Shake it up – w/ questions, polls, activities
  5. And, Practice!

Read full blog post here.

Six Warning Signs That You're Doing Social Media Wrong….

An EXCELLENT blog post, Six Warning Signs That You”re Doing Social Media Wrong, by Brian Murray at PR Daily. Read through the comments – “Are you parking your Hummer on your neighbor”s lawn?” is an The basics of roulette are pretty simple to grasp. excellent question!

I encourage you to go to his post to understand the full ideas. Briefly:

Principles for Twitter: 1. Scan your last 50 tweets 2. Look at the links you have shared. 3. Do you tweet and get no response, even though you have 5000 followers?

Principles for Facebook: 1. Look at the comments on your page. 2. Scan your status updates. 3. Does anybody respond when you post a status?



Top Tips For Your Email Marketing…

  1. Get Organized….Outline and schedule your campaign. Do not send out random, one-off email blasts. INTEGRATE your email marketing into your overall marketing efforts.
  2. Build an Editorial Calendar….plan your content, set due dates, publishing dates, analysis dates. Plan and integrate your editorial calendar within your overall marketing plan – tie your email marketing into all other marketing tactics: conferences, speaking events, special business development initiatives, networking events, company news and events.
  3. Segment Your Lists and Your Campaigns….what you deliver needs to be relevant to your recipients.
  4. Deliver Valuable Content….don’t spam people about how great you are – don’t “we-we” all over your prospective And sorry, but we have to say it again: use free credit score rating cards for convenience not for credit! (There, we feel better. clients. Deliver casino online valuable and helpful content – relevant and helpful advice, interesting links, and industry resources.
  5. Keep It Simple….Generate an insightful subject line and keep your content brief. Link your email into a landing page where you offer additional details and helpful information.
  6. Personalize….no matter how many people you are reaching, let your personality shine through with personal information, stories, and keeping a natural and conversational tone.
  7. Analyze Your Efforts….understand who is opening your email and who is clicking through to your landing page. Consider surveying recipients to understand what they like and what they’d like to see and read more of.

Cultivate and Go Grow!

Social Media Marketing Increasingly Important for Events…

Check out full post at Exhibitor Online

Brief Summary: A new survey from Constant Contact®,Inc.(NASDAQ: CTCT) finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77% of event planners currently using social media to market their events, and another 14% planning to do so in the next year.

The top reason (56%) event planners are currently using social media is to educate/inform about upcoming events. Their goals for future use are greater: 66% of respondents would like to use social media to reach more people, 65% of respondents would like to gather feedback from past event attendees, 63% would like to obtain new/more event attendees, and 62% would like to remain engaged with past event attendees. Those not yet using social media to promote their events cite the number one reason as they don’t know how (54%), followed by it being too time consuming (39%).

Social Media Marketing Complements Other Event Marketing Tools With social media efforts growing, the effectiveness of other marketing tools to promote events remains strong. E-mail marketing is ranked the most effective of these tools (91%), followed closely by online event marketing/management tools (85%), Web sites (77%), and print advertising (69%).

These findings suggest that social media marketing is complementary and additive, rather than a replacement to more “traditional” event promotion tactics.

Two Additional Points About In-Person Meetings…

From prior blog posts, you can see I am a huge advocate of in-person meetings to develop new business opportunities (and kicking off new projects w/ new teams).

Two additional points:

  1. In-person meetings may appear more time consuming and more expensive, but I”ve found b2b”s land revenue generating work more quickly if they take the time to meet in-person with their prospective clients, unless the beste online casino meeting was a complete flop of a mess. Take time to create a target list of prospective clients and set introductory meetings with these people.
  2. It”s not always necessary to take an hour of someone”s day – ask for 20 minutes and keep your conversation to 20 minutes. Streamline your message – you don”t want to waste people”s time, especially people who you intend to do business with.

9 Ways to Integrate Email and Social Media Marketing…

This is a must read for anyone integrating social media and email marketing…

by DJ Waldow

Are you wondering how to add social media to your email communications?

Email and social media Also note that if you make under 400% of the Federal Poverty Level in 2014 you will have access to cost assistance through the health marketplace. marketing go together like Batman and Robin.

They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals. More here…


Get rid of wasteful marketing spending…

Before spending your marketing dollars, ask yourself: “if I spend X on this marketing tactic, what am I expecting in return?”

Understand your business goals for next year and beyond, and then decide what tactics work best for your specific situation and  circumstances. The tactics you decide to use should aid in achieving your business/organizational goals – if they don’t, you are likely wasting money and effort. Read more here.

Cold calling can be an effective business development tactic…

Cold calling can aid you in your fact-finding, research, and lead generation efforts. It can help you “connect dots” and add significant value to your company’s business development efforts.  Cold calling can become a major factor in your firm’s growth and success. Take time to develop a straightforward cold calling strategy and implement your strategy using a team member with the right skill set and personality. Develop a process to streamline and organize your efforts and simultaneously keep track of information. Salesforce is a great tool, and if you are on a budget Outlook can be extremely effective. Go Grow!

Tried-and-true tactics rank high in B2B marketing budgets…

Reposted from Marketing Sherpa

In challenging times, firms must test new strategies and tactics to improve marketing effectiveness. Businesses need to maintain agility and adapt to an evolving marketplace, but cannot sacrifice tried-and-true tactics that have driven their lead generation programs for years.

To learn how B2B organizations balance the two, Marketing Sherpa asked more than 1,700 B2B survey participants to indicate the percentage of budget they allocate for a variety of inbound and outbound tactics.

Marketing Sherpa learned that, overall, marketers are investing in tried-and-true tactics such as trade shows, website marketing and email, and are allocating the greatest slices of their budgets to these tactics. The top three tactics have remained consistent year-over-year.

click here for entire article.

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