Business Development Consulting


Amy JohnsonI feel lucky that the majority of my years as an “employee” were spent side-by-side CEOs and top Principals within highly reputable national and multi-office design firms. That experience gives me an incredible understanding of the business operations of architecture, design, and b2b companies. In 2011, I founded OrganicaBrand, a business development consultancy for architecture and design firms. I support clients with strategic business development and marketing consulting services. I engage with a limited number of clients due to the depth, duration, and complexities in marketing and selling these services. Consulting services include both client-facing (networking, attending business meetings) and behind-the-scenes (developing sales strategy and positioning, mentoring, internal workshops, cold-calling, tracking pursuits). I offer hourly, daily, and retainer rates, and all fees for services are agreed upon in advance.

Amy Johnson’s Credentials

Services include:

  • evaluating current marketing & business development processes, strategies, and tactics
  • building and implementing effective business development & marketing plans
  • implementing ongoing lead generation and client care programs
  • market research
  • teaching and mentoring
  • evaluating positioning & rebranding
  • managing special business growth projects
  • helping clients build a growth-focused organization

I am well-positioned to direct marketing and business development for small to midsized firms and serve as an external resource for leadership teams within larger organizations. I work nationally – typically remote, and on-site as needed. Clients include non-competing architecture and interior design firms, engineering firms, construction firms, sustainability consultants, and graphic design firms.

 

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