Myth – Cold Calling Is Dead…
Inspired from Rain Today

Buyers Preference vs Sellers Actual Method of Outreach
Blogs and articles pressing on the idea that “COLD CALLING IS DEAD” get a lot of readers. Many sellers don’t want to cold call, so they want this to be true. It’s not. The phone is essential for prospecting, especially when you are selling to C-level and VP buyers. I know this personally because I’ve built my consulting firm around using cold calling as a tactic for the clients I work with. It’s one of the best tactics, especially if you are working from a highly targeted list matched to your positioning.
According to buyers in the research performed by RainToday, 70% of sellers connect with them and generate meetings using the phone. This is second only to email.
Sellers who prospect agree the phone is essential, including cold calls.
According to sellers, of the 15 most effective outreach methods we studied, using the phone represents three of the top five statistics, including making phone calls to existing clients, past clients, and new contacts.
Both buyers and sellers agree: cold calling works and it’s still one of the most effective ways to generate initial sales conversations.
Posted by AmyJ