Be Genuine When Developing New Business…

I’m in the process of selling my condo in Midtown Atlanta. It’s a hot market, and I’ve been inundated with residential real estate brokers calling me to offer their services. It’s been insightful and engaging for me to observe their individual approaches in trying to win my business. I “do” business development for a living, but I’m always learning, and this process has really opened my eyes to what sellers are doing to win new clients. It’s borderline unbelievable. It reminds me to continue to stick to the basic fundamentals of gaining trust from a prospective client. “BE GENIUNE” – if you are cold-calling someone, be honest about why you are calling. I’ve had numerous brokers call me to say they are working with a buyer who is interested in my condo, only to find out that they don’t have a buyer and really just want to be my listing agent. How are we going to work together after you initiate the relationship fraudulently? The brokers who have been honest, brief in taking up my time, and helpful in educating me are the ones who are rising to the top of my list as people to do business with. In my business, I predominantly help architects win new business. I make a lot of cold and warm calls. It may be boring when I call to simply “check in” with a prospective client to see what’s going on in their world or to inquire about one of their development projects – but I’m 1. Honest about the nature of my call, 2. Brief, and 3. When appropriate, I follow up with something educational or helpful to them.

Professional service firms often get stuck in a rut about how to develop new business. There are many B2B sales training programs out there that are heavy on gimmicky words and processes. Stick to the basics: be helpful, trust-worthy (honest), organized, educated, stay tenderly-tenacious, and most of all be GENIUNE.

Go grow!