Five Ways To Improve Making Your Point…

Inspired by an article by Scott Ginsberg 

Whether you are networking, presenting, or conversing on the phone, consider these five tactics to make your point faster and better:

  1. Use plain language. The less jargon you use, the more engaging you become. When writing, shorter sentences get read. When speaking, shorter sentences get heard. Think like a writer. Watch those long and cumbersome sentences. Don’t overload people’s brains. Don’t spew one idea after another. Keep your message lean and free of nonessential words. Are your messages simple and insightful?
  2. Demonstrate commitment. Tell one brief story about how you went overboard on your commitment. In sharing, you intentionally stretch people, you force them to turn inward, confront themselves and start wondering how far they’d go. People rarely forget conversations like that. Point made. How are you letting people bond with your level of commitment while simultaneously challenging them to reexamine their own?
  3. Hanger words. Hanger words are conversational hooks that attract people’s attention by building excitement around what you’re going to say next. Examples include: Here’s the deal… Let me ask you this… Think of it this way… Yes, and here’s why… I have one observation… Here’s the difference… I have one question… Two secrets to using vocal hangers: watch your tone so you don’t come across “salesy” …and… pause ever so slightly before you deliver the goods. This heightens the level of anticipation and energy into the conversation. The more you practice, the more natural they will sound. How do you elicit rapt interest?
  4. Reflect their reality. Take notes during a conversation. Select something in particular from these notes, turn the piece of paper around, then ask the other person to read the passage. More often than not, people are shocked when they hear themselves speak. This feedback process offers a verbal mirror. It reflects the other person’s reality and helps people see themselves as others see them. What’s more, there’s no greater way to make a point than to mirror people’s own words. How are you using note taking for point making?
  5. Stories trump resumes. Facts are retained – stories are retold. Which one are you using to prove your point?