Keep It Simple In Your Business Development Efforts…

We seem to have an insatiable appetite for the “shiny new toy” – chasing the new things, including hot new business development and marketing tactics that hopefully attract new clients. Sometimes, the shiny new tactic fragments our efforts, other times it really helps. Regardless, being “old fashioned” in your approach can help you stand out as authentic, genuine, and sensible. These days, it’s almost refreshing to be on the receiving end of a simple tactic. As you apply your shiny new methods, keep some of these tried and true tactics in your toolbox:

  1. Telephone – even if you end up in their voicemail box, leave a polite and short message. Your prospect will hear your name, which builds awareness.
  2. Letters – and better yet, personalized and well-positioned letters.
  3. Speaking – yes, you! Develop presentations that are relevant and insightful and inspire your prospects to think of you the next time they are in need of your services.
  4. Publications – online and in print – find ways to get your name out there consistently and build some buzz for yourself, your projects, your firm. Develop an annual plan to help keep you on track.
  5. Share Articles – you hopefully are aware of what’s on your prospects mind – if you see an article or report that would help them, send it along to them.
  6. Meet Face-to-Face – What companies and clients do you want to be working with in the next 12-24 months? Those are the people you need to get face-time with. Coffees, Lunches, Dinners, Networking Events, Conferences, or at your office or theirs.

Keep it simple! Go Grow!