Use Targeted Lead Nurture Programs To Cultivate Prospects…

Author: Webmarketing123

Shockingly, 65% of B2B marketers have yet to establish lead nurturing campaigns. This is especially shocking given a previous study that demonstrated a 35% lift in lead generation ROI by marketers that employ lead nurturing programs (MarketingSherpa). Nurturing can take shape in many forms. (Webmarketing 123) recommends leveraging the power of marketing automation to track and score your “not-ready-yet” leads, and send triggered emails based on demographic and behavioral information. Behavioral information includes website visits, whitepaper downloads, webinar registration, and similar activities that indicate interest in your products. Long and complex B2B sales cycles make nurture programs a must to stay top of mind and to guide prospects towards a purchase. See all 8 Online Lead Generation Best Practices