Focus on Your Culture…

“You’ve got to have trust. You’ve got to have a team – a leadership team that you as the leader of the organization – can trust – and they have to be able to trust you – and they have to trust each other. When you’ve got trust, it means you can have difficult conversations, you can be honest with each other and I would call that internal cohesion; for me that is the first requirement [in building a high performance organization]. But the second requirement, which to me is just as important, is to focus on the culture of the organization. Your culture will define your success. Cultural capitalism is the new frontier of competitive advantage. When you’ve got people who can work together, in an open and authentic way, with integrity and trust, you will find you will be able to create a high-performance organization.” Barrett Values Center’s Richard Barrett

Your organizational culture also helps to differentiate you in your market-place. Spend time looking from the “outside in” to see how your team operates and how you are being perceived in the eyes of your clients. Then emphasize the positives and course-correct the negatives as you market and develop new business opportunities for your company.