Four Ideas For Your Email Marketing…

Email marketing is an inexpensive and easy way to consistently stay visible and position your organization as a thought leader in your industry. Ideas worth considering…

  1. Get personal Take the time to ensure you are being relevant and personal. Don”t just blanket people with a generic email; find ways to make it more personal and relevant. At a minimum, categorize your contacts by industry or title or type (etc. etc. etc.) and send only topics of interest to each group.
  2. Test and tweak Haphazardly sending emails isn”t going to get you anywhere. Come up with ways to test different strategies and gauge what works best. Split-test by dividing your contacts in half and send the same e-mail to both groups, with a slight change to one. Perhaps a different subject line. See which works best. Learn what motivates people to reply to back to you and/or click through to your website. Then, use what you discover to replicate success on future campaigns.
  3. Stay committed Keep up the conversation and continue to share valuable and relevant information over an extended period of time. Understand that your goal in email marketing is to create awareness, stay visible, and position yourself as a thought leader. It”s unlikely you will “sell” anything through your email marketing tactic. You might get a meeting, online casino if you are lucky – and this is a good segue into a final idea…
  4. Integrate email marketing with other tactics Email marketing is ONE tactic – all companies need to select several tactics that are well-aligned to your business goals and company culture. Again, your email campaigns are probably not going to get you a “sale” – but they will help keep you top of mind and if the content is relevant and insightful, you will position yourself as an expert. Integrate your email marketing tactic with other tactics that are best for your business situation. Cold-warm calling, speaking engagements, being visible and active on social media and within your clients industry organizations, getting published…. If you need help figuring out what tactics are best for you, reach out – I”d be delighted to help.

Go Grow!