Shifting Our Focus to a Client-Centric Mindset…

What happens if we shift our focus to a client-centric mindset? If you look at your client’s business, where they are moving strategically, what their business goals are, then prospecting (and making “the ask” for more work) can come very naturally in a conversation. You’re interested in learning about where they are headed, and you’re listening to see if there’s any way you can be of help. Taking this approach feels good because it’s genuine. If you truly care about your client’s success and you know you can continue to help support their goals, it’s not selling, it’s helping.