Creating Purpose in Work…

 

Just think for a moment about an architect (or any other professional) who is motivated primarily by money, compared with one whose sense of purpose comes from the desire to create functional inspirational places and serve clients with excellence. The architect who is looking to maximize his income might make very different decisions and come across very differently than one whose primary focus is quality advice, quality design solutions, and client-focused attention. Given equal skills, which one would you prefer to be or work with? The challenge we all face is to find ways to use the workplace as a forum to express and embody our deepest values. Let your work and your workplace be a platform for expressing your core values – when you work from your core, you attract clients and projects that “mesh”. When you illustrate your values – integrity, generosity, courage, humility, compassion, loyalty, perseverance – and when you work from your core, you stand above and apart from your competition. You are no longer “just another architect, accountant, lawyer”….

In B2B business development, your expertise is already a given – clients assume you have the expertise they are seeking, or they wouldn’t be talking with you. In developing these new clients, work to expose your true self – if even a little bit. Obviously talk about your past experience and project, but do it in a way where you highlight your values and talk about how you helped your clients. This way, you develop authentic relationships, you develop trust and openness, and your client will begin to show you what they value too. If you love mentoring others – then mentor others, if you enjoy cultivating clients and being a part of a cohesive team, then do that. Perhaps you value respect, timeliness, or communicating positive energy – don’t just talk about it – be it – live it – express it. Go Grow!