Challenge Established Marketing & Sales Processes…

  1. Integrate Your Sales & Marketing Efforts. Remove all silos. Leverage your team’s strengths, skills, time, and resources. Integrate marketing and sales fluidly for the benefit of your organization. Read Acts of Competitive Strategy…
  2. Sales and Business Development Folks – Focus on Closing Sales. I know this personally: business development and sales professionals love relationships, we are eternally optimistic, and we hang on to dead opportunities far too long. Consider building better indicators into your overall sales and marketing process, and if hot prospects die on the Movie: The Great Gatsby, The Notebook & Forrest GumpMusic: Kings of Leon, Coldplay, Mariah Carey & RihannaHobby: Hiking, Beach Cruising & hanging out with my family Other Languages: SpanishTeaching/Mentoring experience: I worked for an after driving school games enrichment program and for the Jewish Community Center for several years. vine or slow to a crawl, give them back to marketing to nurture within your well-built automated marketing programs.
  3. Focus Marketing Efforts On Getting Sales Meetings. Every campaign, every tactic should align with the goal of closing sales (and generating awareness). Read Marketing Strategy and Planning Tips…
  4. Set Up Tracking Systems. Consider tracking every point in the sales cycle to understand which campaign(s) are most effective in generating awareness and closing sales so that you have real knowledge to cancel those campaigns which yield minimal results.
  5. Outsource Marketing. Consider outsourcing your marketing efforts – especially if you are a small or mid-sized company because it simply doesn”t make financial sense to have a full-time person dedicated to a part-time position. Larger firms consider keeping a small internal marketing team and outsourcing production and special projects. This way, large companies can tap into the full array of marketing expertise, social media experts, content generators and writers, web and app developers, strategists, and project managers – if and when they need it.

Go Grow!