Social Media Marketing Increasingly Important for Events…

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Brief Summary: A new survey from Constant Contact®,Inc.(NASDAQ: CTCT) finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77% of event planners currently using social media to market their events, and another 14% planning to do so in the next year.

The top reason (56%) event planners are currently using social media is to educate/inform about upcoming events. Their goals for future use are greater: 66% of respondents would like to use social media to reach more people, 65% of respondents would like to gather feedback from past event attendees, 63% would like to obtain new/more event attendees, and 62% would like to remain engaged with past event attendees. Those not yet using social media to promote their events cite the number one reason as they don’t know how (54%), followed by it being too time consuming (39%).

Social Media Marketing Complements Other Event Marketing Tools With social media efforts growing, the effectiveness of other marketing tools to promote events remains strong. E-mail marketing is ranked the most effective of these tools (91%), followed closely by online event marketing/management tools (85%), Web sites (77%), and print advertising (69%).

These findings suggest that social media marketing is complementary and additive, rather than a replacement to more “traditional” event promotion tactics.