How you discover what problems need to be solved is just as important as how you develop solutions for them. It takes just as much time, effort, money, and people to solve the wrong problem as it does the right problem."

John Allspaw

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely."

Jay Conrad Levinson