Get Unstuck and Implement Your Business/Member Development Plan by Focusing on These Five Areas…

Numerous studies have determined it is typical for organizations to get stuck while implementing their marketing plan. Where are you getting stuck? Five areas to focus on to keep you on track:

  1. Individual skills and experience – teach your professionals solid prospect development skills so they can walk into these situations with confidence rather than anxiety.
  2. Individual strengths – Some people are natural-born presenters, others are technical experts, others are solid lead-prospect generators, and others have a personal strength in maintaining and building the client/member relationship. Give each person on your team a task that is well-matched to their individual strengths.
  3. Organizational resources – Offer a variety of marketing collateral materials, research tools, and prospect information and consistently share best practices with your team.
  4. Organizational structure – Your professionals will not do business/member development if they don’t have a budget or time within their schedule to focus on these efforts. Create a growth focused culture by putting effective processes and structure in place.
  5. Incentivize – Reward your people and create positive energy and passion for business/member development. Get creative and offer a variety of incentives that are well matched to each person’s contribution and personal interests.